How Social Media Has Changed The Fashion Industry

Social media has totally changed the face of fashion today and the way we shop. The beauty of social sharing sites is that you can be inspired by such a wide range of people, from your friends, bloggers, celebrities and family.

As social media has made fashion and style more accessible than ever, it drives how we shop and what we wear.
Fashion news often breaks exclusively via Facebook, twitter, blogs and instagram. This boost of social influence is inspiring people to explore their own personal style and create their own unique looks to share and receive likes and great comments.

On social media everyone is unique and individual looks are celebrated and shared. Social media platforms enable us to express ourselves freely and showcase our personal style.

Social media has gained relevance that it’s now the number of followers on Instagram, Pinterest, Facebook and Twitter, rather than your experience necessarily, that can secure you a top job.


Any fashion designer can gain audience and even attain relevance with building a social media presence. It’s obvious that, any fashion designer that doesn't have social media behavior is heading towards oblivion state. 

No matter how good the fashion designer may be, he will soon disappear in the industry. The future is in social media.